Organic SEO Analysis
There are many angles to marketing an organization, but few are escalating in importance as search engine ranking. The market advantage that comes with appearing on the first page — even in the first few results — of a targeted keyword search cannot be understated, and companies that struggle to maintain strong positioning in Google, Yahoo, MSN and others are finding marketshare slip away to more aggressive competitors.
One of Ventum Group’s specialties is organic search engine optimization (SEO). This is the art and science of tweaking content, markup and structure of a website to optimize for search engine bots; this includes everything from copywriting to metadata to the architecture of the site itself. The SEO Analysis reviews a site from the visitor’s perspective — both real people and search engine robots — and measures specific elements that are known to directly affect rank performance.
All aspects of a site are reviewed, from keyword usage to link volume. The client receives a comprehensive evaluation that covers myriad angles and topics, with both broad and focused recommendations. The purpose is to provide organizations with a detailed snapshot of current standings, and then map out tactics for stronger performance.